APA

Neil Taylor, . (2007). The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. London, England: Cyan Books.

Chicago

Neil Taylor, . 2007. The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. London, England: Cyan Books.

Harvard

Neil Taylor, . (2007). The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. London, England: Cyan Books.

MLA

Neil Taylor, . The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. London, England: Cyan Books. 2007.